A new European Commission proposal for a regulation on privacy and electronic communications is aiming at reinforcing trust and security in the Digital Single Market by updating the legal framework on ePrivacy.
The proposal posits:
- Privacy rules apply to new players providing electronic communications services such as WhatsApp, Facebook Messenger and Skype.
- All people and businesses in the EU should enjoy the same level of protection of their electronic communications through this directly applicable regulation.
- Privacy is guaranteed for communications content and metadata.
- Once consent is given for communications data to be processed, telecoms operators should be given more opportunities to provide additional services and to develop their businesses.
- The cookie provision will be streamlined.
- Unsolicited electronic communications by emails, SMS and automated calling machines should be banned.
- The enforcement of the confidentiality rules in the Regulation will be the responsibility of data protection authorities.
Further information on the proposal can be found here.